Lulu and Roo was started by two friends and mothers wanting to create stylish, yet comfortable clothing for their kids. Jori had 1 boy and Sydni had 1 girl (hence the name).  Both were pregnant with their second children (boys). With two new babies on the way sensible clothing options were a necessity. They wanted clothing that both boys and girls could run, play and nap in as well as be stylish outside the home. They set out to design clothing with comfort being most important while maintaining style and quality. 

With comfort as a top priority, soft high quality fabrics were chosen that would outlast busy children. They tailored hoodies with a special wide opening neck for ease of dressing on and off. The sweatpants and shorties were created with a fold over stretchy band without elastic for extra comfort around the belly. 

After designing the clothing and loving the convenience, not to mention all the compliments, they decided to open shop. Moms everywhere now can enjoy cute, comfy clothing for their kids.

"Our goal was to make clothing that kids would not want to take off and I think we did just that. Our customers often comment on how much their children love how comfortable our clothing is and it’s all they want to wear." - Sydni

"We wanted clothing that kids could wear all day long. No more changing  clothes for nap-time or to go run errands. Having cute comfy clothing for kids is one more way to simplify mommy life!"  - Jori