ABOUT US

We take a unique approach on kids fashion. With comfort and style as top priority we make dressing fun with unique styles and endless mixing and matching. Each month we launch a curated collection with custom colors and prints.

COUNTRY FAIR

collection

WHAT MAKES LULU AND ROO SPECIAL

MADE FOR PLAY

With premium soft fabrics and comfortable styles we make adventure ready clothes that kids love.

MIX AND MATCH

Our goal is to make dressing easy and joy filled with beautifully curated collections and endless mix and match options.

HEIRLOOM QUALITY

With unique and thoughtful design our pieces are ones that you will love and cherish for years to come.

NOT SURE WHERE TO GET STARTED? ASK A FELLOW MOM!

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