WANDS AT THE READY
Experience the nostalgic, magical feelings in our upcoming Harry Potter™ collection. View the lookbook and start planning your wish-list today!
For a limited time only
Build Your Own Country Fair Bundles
Create your own 3 piece Country Fair bundles for only $110. Get an extra 150 points when you buy a bundle. Buy before they are gone!
ABOUT US
We take a unique approach on kids fashion. With comfort and style as top priority we make dressing fun with unique styles and endless mixing and matching. Each month we launch a curated collection with custom colors and prints.
SHOP OUR PAST MONTHS COLLECTIONS
WHAT MAKES LULU AND ROO SPECIAL
MADE FOR PLAY
With premium soft fabrics and comfortable styles we make adventure ready clothes that kids love.
MIX AND MATCH
Our goal is to make dressing easy and joy filled with beautifully curated collections and endless mix and match options.
HEIRLOOM QUALITY
With unique and thoughtful design our pieces are ones that you will love and cherish for years to come.
NOT SURE WHERE TO GET STARTED? ASK A FELLOW MOM!
Join our FB VIP group and discover a community of moms who love our brand as much as you do! We share all the deets on sneak peeks, exclusive giveaways, help with sizing and questions as well as the best group of moms you will ever meet. Celebrate with us and see what all the buzz is about!!