Our story

it all begins with...

Two friends + one vision: to create stylish clothes that their kids could run, play, and nap in.

Lulu and Roo was created by two friends and mothers who understand the need for quality, stylish & comfortable clothing for kids. The lack of sensible clothing options sparked an idea that evolved into something that was much more than clothing.  From design to manufacturing, Lulu and Roo is creating high-quality products for children supported by a community-driven customer experience.