Our story

it all begins with...

Two friends + one vision: to create stylish clothes that their kids could run, play, and nap in.

Lulu and Roo was created by two friends and mothers who understand the need for quality, stylish & comfortable clothing for kids. The lack of sensible clothing options sparked an idea that evolved into something that was much more than clothing.  From design to manufacturing, Lulu and Roo is creating high-quality products for children supported by a community-driven customer experience.


Lulu and Roo
Lulu and Roo
Lulu and Roo
it starts with...

it starts with...

Community

Community has a huge role in our design process. Ideas & feedback from our customers create the foundation for our designs. When purchasing our items, you can know each piece was created just for you. Throughout collections, we take feedback we’ve received and bring it into each meeting, making sure your voices are heard.

Our design process

So much love & dedication goes into everything we do, especially with our design process. We work hard to create styles that are classic & timeless, all the while keeping comfort our top priority. By working closely with our in-house seamstress, we can ensure the best fit and style for each piece. We aren’t kidding when we say our items are made with love.

it's made with...

it's made with...

High-quality, custom milled fabric made right here in the U.S.

We work closely with our manufacturer to ensure our fabric is the best in the west. Our medium weight french terry fabric is custom made to be lightweight, super soft, absorbent and durable.

Each piece is sewn locally, sourced responsibly & we support and believe strongly in fair-trade.

Our team is dedicated to a high-quality customer experience & we work hard to ensure that each item meets that standard. Our customers are why we do what we do and we work to make sure they are taken care of.

Loved by…

Loved by…

Our customers are the heart of our brand

Timeless pieces to make memories

Community

Our customers are the heart & voice of our brand. They remind us why we do what we do. We strive to create timeless pieces that become a part of a little one’s life. From their first trip to the zoo to their first day of preschool, Lulu & Roo is grateful to be apart of each memory & milestone. It’s much more than just clothing. It’s community.